On the left are “friends” and the right are “strangers” with a number ten envelop in front for scale. I use the term “friend” broadly. The friend pile includes the five hospitals where I have received care in Massachusetts, the two universities where I earned degrees, three organizations where I have applied for jobs, a few organizations where I have volunteered, and even a few to whom I have previously given a donation.
What’s the point? If you are going to send a direct mail solicitation, you need to keep in mind that you’re letter will be added to this pile. What will you do to make sure it gets opened? Read? Responded to?
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